We started VSCO with the intention of making the best creative tools possible, to meet the needs of people like us - professional photographers and artists. Over the years, VSCO has rapidly evolved beyond our initial idea and developed into a community whose diversity and originality has proven to us that anyone, anywhere, is a creator. We want to do everything we can to accompany our community as each of you grow in your expression.
Today, we’re launching VSCO X (iOS and Android), a membership-based product that enhances your current VSCO with a deeper level of tools and monthly offerings for those that want to take their VSCO experience further. The same relentless pursuit of quality that launched VSCO Film- a premium product tailored to a dedicated group of photographers in our community- has led us to develop VSCO X, a product accessible to our entire community. It’s the best of our foundational imaging technology, at a $19.99/year value. With this announcement we are ensuring that the VSCO app will remain free and available to everyone while continuing to offer our presets for single purchase.
Behind VSCO X is our new imaging engine SENS, technology we’ve been developing for the past three years that is now powering all of our mobile and desktop capabilities. Our first application of this technology is a new family of interactive presets called Film X. With Film X, we’re now able to bring some of the most iconic film stocks to the VSCO app and community. Upon launch, we’re making available some of our favorite film stocks with Kodak Portra 160, Kodak Portra 400, Kodak Tri-X, and Fuji Pro 400H. We are so excited to finally unveil this new technology that is defining the future of our expression at VSCO.
From the early days of VSCO until now, we’ve always been set apart by the commitment we make to our community, who has constantly pushed us to reexamine the meaning of human expression. VSCO X is for you, our community, as you take the next steps in your creative journey. Test your limits, rethink your approach, and keep creating. There’s more innovation and inspiration to come, and we can’t wait to see what you make of it.
Joel Flory
CEO & Co-Founder
